Cause Marketing

People, Planet, Profit

Customers expect to be amazed. They’re constantly craving unique digital experiences, new ways to interact with their favourite brands and meaningful recognition for their loyalty. Using the xocial (pronounced soh-shul) cause marketing platform, you can promote the causes you care about, reward the behaviour you want to see and turn your customers into loyal fans.

Did you know?

Do-Gooders average 9 minutes per session and more than 7 challenges per campaign. That's great reason to associate your brand with a cause!


See how organizations are supporting causes in the community.

Shoot for Change

Canadian Tire, Booster Juice, and World Gaming sponsored this campaign to encourage the hockey community to make an impact in support of JumpStart.

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Kindness Cup

MLSE, FitLight, Liuna, Bud's Pools, Alumco sponsored this campaign to encourage the soccer community to make an impact in support of KidSport.

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March Goodness

Live Happy, Porter Novelli and Derek Anderson’s Stamina Foundation sponsored this campaign to activate students at Colleges/Universities. Top Do-Gooders received scholarships, while the top school received a donation too.

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How does the platform work?

We take care of the tech for you.

Our white label platform allows you to engage users online and/or via app available for download on the App Store or Google play. We provide your marketing team with campaign development support to not only customize elements of the platform with your logo and brand colours, but craft a gamified challenge set that speaks to your target audience and reflects your brand values. We’ve even got cool widgets that allow you to place leaderboards and challenge content directly on your website!

Choose the cause or issue that you believe in.

Cause marketing works best if the cause is something that your brand, your team and your customers believe in - it will come across as more genuine if the cause is related to your brand in some way. The sky's the limit with our platform - whether you create a one-off campaign using the xocial app, tie your product or service directly to the platform or donate products or services to support your cause.

Motivate your audience to take action.

Success in cause marketing often means motivating an audience to take action, such as making a donation or participating in an event. With our platform, you can use dedicated campaigns to reach and persuade your target group in whatever way you feel best suits your brand values and stakeholder interests. We support integrated donations, as well as the opportunity to offer incentives, prizing and recognition for efforts in the form of badges or points. Not only do you engage your customers in a whole new way - you now have some great stories to tell and share.

Gauge the success of your campaign - in real time.

Get real return on investment metrics from the measurement of on the campaign you launch. Our algorithm converts the results of your brand's participation into a direct measurement of your efforts in real time - easily allowing you to promote the success of your campaign to internal stakeholders and the audience you have engaged.

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