Kindness Cup

Activating youth soccer players across Ontario, this cause marketing campaign is a great example of a social good initiative with engaged sponsors and a beneficiary that gives back to local communities.

HIGHLIGHTS

  • 1364 good deeds completed
  • 30+ fun, impactful challenges
  • Dozens of leaderboard changes as teams raced to the finish
  • Soccer clubs from Ontario Soccer invited to participate
  • Prizes from MLSE and other local sponsors
  • A donation was made to KidSport Ontario on behalf of the team with the greatest impact in their community!
  • Supported with press releases, email campaigns, and outreach to soccer clubs

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