Activating youth soccer players across Ontario, this cause marketing campaign is a great example of a social good initiative with engaged sponsors and a beneficiary that gives back to local communities.
- 1364 good deeds completed
- 30+ fun, impactful challenges
- Dozens of leaderboard changes as teams raced to the finish
- Soccer clubs from Ontario Soccer invited to participate
- Prizes from MLSE and other local sponsors
- A donation was made to KidSport Ontario on behalf of the team with the greatest impact in their community!
- Supported with press releases, email campaigns, and outreach to soccer clubs