March Goodness

Activating students across North America, this cause marketing campaign is an example of a social good initiative branded around an international theme with an influencer and foundation beneficiary. In this case NBA & NCAA champ Derek Anderson and his AOK Foundation.

HIGHLIGHTS

1,455 total acts of kindness

  • 17 blood donations
  • 25 organ donor sign-ups
  • 33 acts of forgiveness
  • 62 submissions on local issues and thoughts on solutions
  • 9 postcards sent to sick kids
  • 49 commentaries on the opioid epidemic
  • 30 women's history month heroines discussed
  • 33 hope letters

USER COMMENTARY ON WHY THIS CAMPAIGN AND PLATFORMS LIKE XOCIAL ARE IMPORTANT

Racheal

Ohio State University

Ronnie

University of Southern Alabama


THE CAMPAIGN ON XOCIAL

The campaign microsite includes widgets, leaderboards and much more.
View the challenges, activity and leaderboards on xocial.

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