FAQs

What is Xocial?

We are a team of dedicated people who want to use technology to make a positive difference in the world.

Our theory is two fold:

1. If we can make positive social impact fun - even competitive - we can motivate people to take action towards real change. Action is the key component here which we identify with the letter X.

2. If we can measure positive social impact - simply and in real-time - we can provide the data required to identify opportunities for improvement until we reach our goals. Opportunity is the key component here which we identify with the letter O.

These two components work together by:

1. The gaming mechanics of our social impact campaign builder provide XP (aka social points) which are awarded for the completion of challenges, based on their impact, effort and time to complete.

2. The machine learning and patented algorithms that analyze the data compiled (through campaign users, engagement / sentiment surveys, and key industry standards), provides accurate and real-time reporting of the social impact you are having.

Together, the final equation is:

Action (X) + Opportunity (O) = Measurement of Social Impact

XO score

A patented, simple, real-time, measurement on the social impact you have.

What’s the goal?

• The XO score will be universally recognized.

• People will generate personal and professional opportunities because of their XO scores, such as discounts on products, dating apps highlighting it, video games giving you more power-ups, and insurance companies lowering your rates.

• The question, “What's your XO?” will replace “What do you do?” as the most common party/networking question.

The reason this platform is so game-changing isn’t just because it’s gamified and makes doing better fun or because you get to share what you are doing on social media and prove to the world how much better you are doing – both of those things are true – it’s because it starts sharing the social impact of a company immediately and simply. It means no more searching a company’s website to find their impact report, downloading it, and slogging through the stories and data to figure out if they are really doing what they say they are doing. It means no more reading the values page of a brand and trying to decipher if what’s there is fancy copy or a true mission statement.

Instead, consumers can see exactly how much positive impact a brand is having by checking their XO score. Trying to decide between two different natural deodorants? No problem, check the XO score. Wondering if your natural beauty brand is as committed to sustainability as their Instagram feed says they are? No problem, check their XO score.

Wondering whether you’ll fit in at a company that gave you a job offer? No problem, check their XO score.

This also means companies know exactly how they are doing. Between the instant XO score and the detailed social impact reporting and benchmark data from our Social Impact Calculator, companies will know whether the perception of their brand, the literal positive impact of their brand, and their social responsibility statement are in alignment.

This is the tipping point and the ultimate goal.

Why Xocial?

It’s no secret that start-ups can drive paradigm changing innovation. Big ideas, agile development, and an no encumberment by the big corporate machines gives Xocial room to innovate. Fast. And then there is the team. Investors interested in turning past profit to positive impact, a leadership team with tonnes of experience in big app development, a project team driven by the millennial change makers, and data scientists that managed to patent (yes patent) an algorithm for measuring positive impact that distills to a one simple number, the XO score. And! Last but not least, award winning game development experience.

How does Xocial work?

Participants using the Xocial app, complete challenges that measure impact, effort, time, and money in support of the UN Sustainable Goals or any specific goal that aligns with your internal social impact initiatives. Completing challenges earn XP (social points). XP (and a LOT of special attributes attached to each challenge) feed into an algorithm that creates an XO score.

Using our Social Impact Calculator, data is collected from key social impact categories to provide real-time impact reports that can be customized by team, location or defined parameters. You can then use the data provided to compare how you are doing to others in your industry or throughout the world.

Can Xocial be used to track volunteer hours?

Yes! Volunteering can be tracked in the Xocial app and hours converted to an XO score. Better yet, there are different ways to configure the volunteering challenge, like requiring validation from the charity before the XP is applied to an XO Score.

Can Xocial be used to make donations?

Yes! The Xocial app is integrated with the biggest donation processors. So a donation challenge in Xocial takes payments directly, passes to the donation processing partner, generates the XP value, and updates the XO Score instantly.

What the heck is Pay Per Action?

We LOVE the Pay Per Action (PPA) concept with the Xocial app. The idea is that a company, brand, or sponsor can assign a donation value based on the positive impact gameplay.

Some examples:

• For each challenge submitted $10 will be donated to our charity of choice, or to the charity chosen by the winner

• For each XP earned on submitted challenges $1 will go to this cause

• For each achievement earned in our impact campaign brand X will donate $5 to a cause (Note that with Xocial you can have custom achievements, or badges, for completing a certain number or type of challenges)

Can Xocial be used to measure UN Sustainability Goals?

Sure can! Each Xocial impact challenge can be assigned one or many of hundreds of attributes, including all the UN Sustainability goals.

What sort of learning can Xocial provide?

You name it! So long as the outcome is moving the needle in the right direction (towards a better planet). We’ve seen awesome initiatives like diversity and inclusion, UN Sustainability Goals, learning about the environment, and community impact. Some of our favourites include brands that are using Xocial to do socially responsible product awareness contesting!

Who can start a campaign?

Anyone with a positive impact mission! Reach out to us at business@xocial.com and we’ll chat about your idea.

Can Xocial be used to build employee culture?

We’ll answer that with a few testimonials!

“1ForAll (developed using xocial) has been awesome. Our work changes lives, for the people and communities we support, and for our teams through the breadth and depth of experiences.”
EVP, Global Diversity & Inclusion, Porter Novelli

“I never thought that I’d find an employer that truly shared my core values. But 1ForAll (developed using xocial) proves PN does - and even better - it translates those values into action.”
I.D. London UK, Porter Novelli

“I feel proud that we achieved as a company and am excited about the enormous potential 1ForAll (developed using xocial) has to become an institutional program for PN, one that is here to stay.”
S.K. Mexico, Porter Novelli

“...has provided many, many new perspectives from which to consider solutions to issues not only for my clients but for myself in day to day life.”
T.M. Atlanta, Porter Novelli

Can Xocial be used for contesting?

Yes, Xocial is AMAZING for contesting!

Can Xocial be used for CSR?

Sure can! In fact, Xocial is a game-changer when it comes to engaging your employees or customers in your Corporate Social Responsibility initiatives. I mean, how many people really dig into a posted CSR report buried on a website? Not only is the reporting you get from Xocial easy to understand, the loyalty you build from engaging your audience is priceless.