The Kindness Cup
We activated youth soccer teams across Ontario in a way that really scored with players, parents and sponsors alike.
The Kindness Cup was a Social Impact Games initiative with some amazing sponsors supporting KidSport Ontario.
OVERVIEW…………………….
A prime example of Competitive Kindness® making an impact in the community.
A gamified social impact campaign
Coinciding with the 2018 World Cup, a series of fun challenges were created to promote team and community unity while bolstering soccer skills, and bringing awareness to key social impact goals. Players were activated using reward based contesting which increased adoption. Outside stakeholders and brands provided prizes and sponsorship for winning players and teams.
HIGHLIGHTS…………………….
1364 good deeds completed
35+ fun, impactful challenges
All soccer clubs from Ontario Soccer were invited to participate.
Dozens of leaderboard changes were recorded as teams raced to the finish.
Prizes were provided by MLSE and other local sponsors.
A donation was made to KidSport Ontario on behalf of the team with the greatest impact in their community!
The Kindness Cup Champions
1ST PLACE FINISHERS
10,277 XP
The Brampton Youth Soccer Club
2ND PLACE FINISHERS
10,005 XP
The Brams United Girls Soccer Club
3RD PLACE FINISHERS
811 XP
The Burlington Bayhawks Soccer Club
The winning challenge
With over 1,755 XP raised, the most popular challenge was based on the question, Who's in for 2026? We asked participants if they dreamed of playing for Canada in the next World Cup in 2026: What do you think you need to do to give yourself the best chance to make it? What do you think Canada needs to do to support you? Here’s some of what these future champions had to say:
“ This is what we live for. United in one goal for the World to see.”
— Brams President, Brams United Girls Soccer Club
“The best way I can become a great player is to have respect on and off the field.”
— Jeff Saunder, Brampton Youth Soccer Club
“Let girls know that they can be just as good as the boys.”
— Chantalsoccer7
Ready for your own social impact campaign?
Ask us about our Sport for the Social Good and Education for the Social Good programs